Think about the last decision you made today. It doesn’t have to be a big decision or anything major. It could have been about dinner or how to approach your boss or how to feel sexy for the date you’re going on tonight (congratulations by the way). Regardless of the scenario, the decision you made was not your own.

An increasing decline in overall economic opportunities, a corrupt Supreme Court, and a chokehold on power by the older generations has led to a major disadvantage for American youth.

Several times a week, I’m approached with this question: “I know social media is important for my business but I don’t know what to post. How do I know what to make?”

“What is a strategy, anyway? I know how to run my business and we’re doing fine with where we are, so why do I need to worry about a strategy?”

For all of the years put into establishing and building a brand, growing a business, securing clients and happy customers, none of it matters the minute the brand’s moral integrity is called into question.

One of the most sobering aspects of leadership and brand ownership is realizing how much responsibility rests on your every word. What does it mean for your brand, your team, yourself, and your future?